Foodsy Exports, a family-run rice exporter, identified a growing concern around plastic packaging waste in global markets. With an idea to export biodegradable tableware, they needed branding, structure, and strategy to bring this sustainable vision to life.

• GreenPak Launch: We helped create "Foodsy GreenPak" — a new vertical dedicated to sustainable exports — including naming, brand identity, and go-to-market strategy.
• Go-to-Market: Rolled out a phased launch plan targeting plastic-free distributor networks in the Middle East and Europe.
• Website & Packaging: Designed lightweight digital presence and eco-conscious packaging aligned with international market expectations.

From concept to container, GreenPak is now a fully operational vertical exporting eco-friendly disposables. Simultaneously, Foodsy Exports scaled its core rice business via B2B storytelling and digital visibility — creating a dual-engine growth story grounded in tradition and sustainability.