Rise Foods began as a traditional rice milling company serving markets across India. When they partnered with Cusp Consulting, they weren’t looking for marketing buzz—they wanted strategic direction and long-term relevance.

• Market Insight: We started by studying shifts in consumer demand, government procurement policies, and food security trends.
• Product Pivot: We identified an opportunity in fortified rice and helped Rise Foods transition into producing nutritionally enriched rice blends aligned with FSSAI guidelines and national health programs.
• Operational Support: We guided everything from premix sourcing to process updates within their milling operations to ensure fortified production.

We repositioned Rise Foods from a traditional mill to a modern, nutrition-forward food company. Today, they stand at the intersection of tradition and innovation—actively contributing to a healthier India.